Festival packaging in the Corona times

Winters are incomplete without that warm cup of joy. Celesté's exclusive range of wintertime teas. Photograph - Celesté

The Covid-nineteen pandemic struck India at the beginning of 2020, and at present we are approaching the cease of this year. We take learned to take living with ambiguity, not entirely sure of what the new normal means. Like other businesses, nutrient and beverages are experiencing turbulence and struggling to come out on the other side, trying to predict some of the more permanent consumer behavior changes. The pandemic has pushed festivals to the slow lane, with many consumers finding ways to engage with brands from the comfort of their homes. Connecting in the digital space is a part of the new normal feel – among the many disruptions and ambiguities of daily life.

This year, similar every yr, brand owners are busy keeping their customers' expectations and aspirations high and launching new products creatively. The initiatives vary in formats designed to capture attention. An interactive element tin can help customers engage with the make.

Celesté'south luxury and winter teas

New Delhi-based young startup, Celesté tea offers particularly crafted gift hampers to tickle palates in the festival season. Celesté, a not-traditional artisanal blend of the finest herbs, aims to make a luxurious tea with forcefulness, rich colour, and refreshing gustatory modality.
Recently Celesté brings an sectional range of winter teas, including Choco Spice, AM-PM, Zesty Warmth, and Serendipity. Co-ordinate to Anubha Jhawar, founder of Celesté, the packaging prompts the consumer to experience the product. "Celesté'south tea packaging, apart from being attractive, offers an overall experience to the customer. It explains the story behind the blend, and it has graphics to which consumers can relate." Celesté's gifting range of luxury teas starts from Rs 1599 to Rs 3299, and its winter tea range starts from Rs 499 to Rs 799.

Glow in the dark packs

Sun-Maid's express-edition glow-in-the-night packaging for its Sour Raisin Snacks and yogurt-covered raisins. Photo – Walmart

The Halloween-themed sour raisin snacks come in 24 fun-size pouches with 12 strawberry and 12 blue raspberry flavors. The Sun-Maid Yogurt Covered Raisin snacks for Halloween are bachelor in an 18-pouch box, including chocolate and vanilla coating. Bachelor at US retailers nationwide, including Kroger and Ahold, and via Walmart.com and Amazon.com, the packages feature bats that glow after being held upward to a UV or smartphone low-cal.

Kurkure'southward express-edition festive hamper

Masaba Gupta, a designer known for her contemporary and anarchistic aesthetic and Republic of india'due south nearly loved snack Kurkure, collaborated to launch a special, express-edition festive hamper. According to PepsiCo, this limited-edition pack is not available for auction in the market. Intended as a unique 'money-tin't-buy' experience, the limited edition hamper will be given merely to select Kurkure fans and social media influencers.

Kurkure & Masaba Gupta add an element of 'Chatpatapan' to this festive season. Photo – PepsiCo

In line with festive spirits, the express-edition hamper has been adorned with Genda Phool, sprinkled with vibrant colored buds, and polished with polka dots, which, as the visitor says, add a youthful exuberance to the design. Speaking of the design, Gupta said, "My designs are a reflection of my personality. Vibrant, quirky, and edgy, and thus, very like to the experience that Kurkure offers its fans! With this special hamper, I wanted to add a playful and colorful bear on to the festivities."

Heritage Foods' small ghee sachets

After successfully launching its immunity-boosting range, including ginger, tulsi, and turmeric variants of milk, Hyderabad-based Heritage Foods recently launched ready to drink amnesty booster, Ashwagandha Milk, loaded with Ayurveda backdrop. In addition, the company has launched pure ghee sachets priced at Rs ten and Rs 20.
Brahmani Nara, executive director of Heritage Foods, says that the company is looking frontwards to offer consumers thoughtfully crafted gift packs during this festival flavor. The company aims to revitalize the festivity spirit and address consumers' requirements during these times.

Heritage Foods' pure ghee sachets available at a cost of Rs 10 and Rs xx. Photo – Heritage Foods

She adds, "By making ghee bachelor in small sachets, we aim to attain every Indian household this festive season. Small sachets take been very constructive in driving consumption and target small families looking at one-fourth dimension utilize for festive and other cooking purposes." According to her, consumers who would like to bask the quality product just practise non want to buy big packs are discovering the convenience offered by small sachet packs.

Blender Pride's limited-edition festive pack

New Blenders Pride Limited Edition Pack designed by Shantanu and Nikhil

One hundred 60-year-quondam premium Indian whisky make, Seagram's Blenders Pride, has introduced a express-edition pack in association with designers Shantanu and Nikhil for the festive flavor. This pack is available for discerning whisky connoisseurs in 28 markets.
Speaking of the pack, designers Shantanu and Nikhil commented, "We have had a long-standing association with Blenders Pride. The express-edition pack'due south pattern is inspired by our aesthetic and is a unique reflection of heritage and workmanship that celebrates craft in all its glory. The partnership gave the states consummate creative liberty and allowed us to produce a design that we are proud to run into all over India."

Immunity-boosting nutrient trend

Moreover, the global pandemic has escalated an already growing trend for immunity-boosting food and beverage products. The increasing consumer demand creates opportunities for food and beverage producers worldwide in this segment. Giancarlos La Rocca of Tetra Pak Marketing Services team in Modena, Italian republic, said, "We believe at that place is potential in many categories to focus on how these products tin optimize health. This is a trend, but information technology'southward non a fad. Whoever tin can answer speedily volition see major gains in the long term. This focus on amnesty and wellness is here to stay."

Vikram Agarwal, managing director, Cornitos, said, "Packaging has e'er been a priority for the brand. Our dedicated team looks after the research and evolution of packaging each production in social club to stand apart from our peers in the market."

Every year, the make launches new products taking into consideration special occasions. "This yr, we launched the pocketbook of happiness chosen Utsava in an eco-friendly jute purse packaging containing amnesty-boosting products. The premium range gift pack of nuts launched this year is Indie Nuts, a royalty box with rich flavors inspired by India's royal past. Cornitos Nachos Fiesta in a pyramid shape and Party Pack in diamond shape are designed in a way that they give and put you in a mood for festivities and celebrations. Apart from the festive range, all the products of Cornitos are designed to differentiate from others. Our products tin be recognized easily through the attractive blueprint and packaging of the production.

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Source: https://packagingsouthasia.com/application/house-hold-packaging/festival-packaging-in-the-corona-times/

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